MILLENNIALS

MILLENNIALS
By Pierre Mouchette | Real Property Experts LLC

The millennial generation, born between 1981 and 1996, is starting to enter the housing market in growing numbers.  According to the National Association of Realtors, millennials make up nearly a third of prospective renters and home buyers.  Millennials are a segment of the housing market that must be catered to by knowledgeable real estate investors.
In marketing to this generation, there are some specific characteristics that you must know. Millennials are more:

• Educated – they understand and utilize the resources presented in online research.
• Environment – they look for housing near to their employment.
• Cautious – they are more careful in how they spend their money.
• Lethargic – they look for short-cuts to achievements.
• Lifestyle – they look for a more social environment.

Taking the above into consideration, you should not have a problem marketing to this new expanding market.