Creating A Home Business Identity
By Pierre Mouchette | Real Property Experts LLC
Today, having a home-based business is normal, and very few enterprises question it. The biggest issue that the entrepreneur faces is ‘how to create their professional identity.’ This identity will be used for contact information, business documents, and marketing tools.
The Home Business – to write this ARTICLE, we are making the following assumptions:
Business Name – a good business name is crucial in promoting your business. It tells who you are, what you do, and encourages long-term memory within your target demographic. To select a business name:
The type of business entity you choose will depend on three primary factors:
liability, taxation, and record-keeping.
Business Address Options - since you are operating your business out of your home, you must consider privacy. Since your address will be used on many physical and electronic documents, you may not want your home address to be public knowledge. Knowing this, you have two options if you would like a different address:
Business Telephone – all businesses need a business telephone. However, many home business owners start off using their current phones. A huge mistake that must be avoided at all costs. Always keep your business and personal life separate!